BUSINESS 4519A
0.50 credit · Main
The objective of the course is to equip students with knowledge and nuanced understanding of societal and individual consumer needs in developing markets, and to enable them to design product and market development strategies to satisfy those needs. The course will explore these through a value co-creation paradigm. Although adopting a predominantly 'business' anchor to such issues, the course will also address value creation by social and public enterprises, and most importantly analyze the cross-enterprise issues arising from cross- sector collaborations.
3 hours.
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