BUSINESS 4676A
0.50 credit · Main
Service organizations differ from product-oriented operations in intangibility, variability, and perishability. The digital era introduced transformative models, sparking debate on AI's influence. This course focuses on directing service-based organizations, service design and holistic strategies. It promotes transitioning from basic transactions to valuable experiences and prepares future leaders for values-driven services.
Business Administration 4434A/B.
3 lecture hours.
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