MOS 2320A
0.50 credit · Main, Huron
An introduction to the role of marketing in the organization including information systems, corporate strategy, opportunities assessment, product differentiation, pricing strategies, distribution, communication and advertising.
Business Administration 1220E or both MOS 1021A/B and MOS 1023A/B and enrolment in Year 2-4 of BMOS.
MOS 3320A/B.
3 lecture hours.
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