MOS 3320A
0.50 credit · Main, King's
An introduction to the role of marketing in the organization including information systems, corporate strategy, opportunities assessment, product differentiation, pricing strategies, distribution, communication and advertising.
Business Administration 2257, or MOS 2227A/B and MOS 2228A/B and enrollment in BMOS.
MOS 2320A/B.
3 lecture hours.
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