MOS 3322F
0.50 credit · Main, Huron
This course focuses on the theories, concepts, and applications of integrated marketing communications, covering the elements of advertising, sales promotion, public relations, publicity, personal selling, direct marketing, and interactive marketing. The goal is to understand how marketing communications reaches and serves customers, and how it helps to shape consumer behavior.
MOS 2320A/B or MOS 3320A/B and enrollment in 3rd or 4th year in MOS.
3 lecture hours.
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