MOS 4320A
0.50 credit · Main
Students will employ analytical tools to: (1) better understand similarities and differences of consumer behavior among various segments; (2) develop consumer insights across the customer lifecycle; and (3) leverage insights to determine optimal strategies to achieve consumer, business, and policy goals, using primary and secondary data.
Enrollment in 3rd or 4th year of the BMOS program.
Management and Organizational Studies 3335A/B.
1.5 lecture hours, 1.5 laboratory hours.
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