MOS 4427A
0.50 credit · Main
The food, beverage, and food services industries (the food industry) are among the largest industries in Canada. This course considers the context of the food industry as a factor in developing effective marketing strategies and plans. It further considers the controversies and trends in food marketing and the resulting social and ethical issues that arise.
MOS 2320A/B or MOS 3320A/B and enrolment in BMOS; or Foods and Nutrition 2449A/B and enrolment in the Specialization or Honours Specialization in Foods and Nutrition.
3 lecture hours.
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